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Op-Ed: The Most Valuable Asset in Real Estate Isn’t Artificial

USA Real Estate News-RISMedia - Fri, 2026-09-18 10:36

Artificial intelligence has quickly become one of the most talked-about topics in real estate. Nearly every conversation about the future of our industry includes automation, predictive analytics and digital transformation. As someone who spends every day focused on operations, technology and growth, I find that exciting. But I also believe we’re asking the wrong question.…

The post Op-Ed: The Most Valuable Asset in Real Estate Isn’t Artificial appeared first on RISMedia.

Hive MLS opens RealReports to nearly 20K subscribers

USA Real Estate News-Inman - Fri, 2026-09-18 09:50
Hive MLS is expanding RealReports' AI property intelligence platform to all 20,000 subscribers across North Carolina, South Carolina and Georgia.

The CMO view on what marketing actually drives revenue

USA Real Estate News-Inman - Fri, 2026-09-18 08:35
Three marketing experts share what's actually working right now — real talk on scaling impact, refreshing legacy brands and leading through change.

No one is protecting real estate agents. That’s a problem

USA Real Estate News-Inman - Fri, 2026-09-18 03:30
It's time to stop allowing portals and brokerage bottom lines to treat real estate agents like an afterthought, Brown Harris Stevens' Maggie Ross writes.

Flock cameras spark homebuyer backlash as disclosure lags

USA Real Estate News-Inman - Fri, 2026-09-18 03:00
Automatic license plate readers from Flock Safety got their start inside homeowner associations, long before becoming a national political flashpoint. Real estate has yet to settle whether an HOA's surveillance contract is something a buyer deserves to know about before closing.

The Golden Girls had it right, and more older adults are catching on

USA Real Estate News-Inman - Fri, 2026-09-18 03:00
As older adults rethink what it means to age in place, Julie Escobar writes that "The Golden Girls" model offers a surprisingly modern lesson about home, friendship and whether independence is the same as living alone.
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